Guideline 2.3.10 and mentions of other platforms, in plain English
“don’t include names, icons, or imagery of other mobile platforms”
Guideline 2.3.10 says your app and its App Store listing must be about the Apple platforms it runs on, without names, icons or images of other mobile platforms or alternative app marketplaces. "Also on Android", a Google Play badge or an Android phone in a screenshot is enough to be turned down. The only exception is specific interactive functionality Apple has approved.
Checked against Apple’s guidelines on (Apple’s version of ). Apple’s reviewers make the final call.
What Guideline 2.3.10 means
The rule covers both the app and its metadata: the description, keywords, What's New, screenshots, previews and the screens inside the app. Apple also asks that metadata stays focused on the app and its experience, without irrelevant information.
Screenshots are where this most often slips in. Apple's help page on screenshots notes that a screenshot referencing a third-party platform, for example in its status bar, is judged under 2.3.10. Mock-ups made from a shared marketing kit often carry another phone's frame or status bar.
Inside the app, the same goes for text such as "Download our Android app", other stores' badges and help screens written for another platform. Apps built for several platforms from one code base tend to carry these leftovers.
Apple allows one exception: names, icons or imagery of another platform are fine where the app has specific, approved interactive functionality with it. Without that approval, assume every mention has to go, in every language the listing is translated into.
Why apps are turned down under Guideline 2.3.10
The listing mentions another platform
"Available on Android", "also on Google Play" or another store's name in the description, keywords or What's New text.
A screenshot shows another platform
An Android device frame, another platform's status bar or navigation buttons, or another store's badge in the image.
The app itself refers to another platform
A screen that links to the Android version, uses another platform's icons, or gives instructions for a different phone.
How to fix it and resubmit
- Search the description, keywords, subtitle, promotional text and What's New for other platforms' and stores' names, and remove them.
- Check every screenshot and preview frame for other devices, status bars, buttons and badges, and replace any that show them.
- Search the app's text for other platforms' names and links, including help, onboarding and settings screens.
- Replace other platforms' icons with Apple's own symbols where the app needs an icon.
- Upload the new screenshots or build as needed, reply to App Review and resubmit.
How Borel helps
Borel makes iPhone apps only, written in Swift for Apple's platforms, so there's no Android build or Google Play listing behind it to leak into the app. Screenshots Borel's Mac takes for you come from Apple's own Simulator, with iOS's own status bar.
What you write yourself, the description and your own screenshots, is still yours to check, and the steps above apply to it.
Questions people ask
Can I say my app is also on Android?
Not in the App Store listing or inside the app. Guideline 2.3.10 doesn't allow names, icons or imagery of other mobile platforms there, unless Apple has approved specific interactive functionality.
Does a status bar in a screenshot really matter?
Yes. Apple's help page on screenshots says a screenshot that references a third-party platform, such as in a status bar, is assessed under Guideline 2.3.10.
Can I mention my website?
The rule is about other mobile platforms and alternative app marketplaces, not the web. Keep the listing about the app itself, and mind Apple's separate rules on links to other ways to pay.
Related guidelines
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